Meeting/Event Information

Artificial Intelligence: What it Means for Legal Space and Your Role in Legal Marketing

January 18, 2018
11:30 AM - 1:00 PM
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Courtyard By Marriott
934 Sixteenth Street
Denver, CO 80202

Join ALA's Mile High Chapter and Legal Marketing Association (LMA) for a Special Joint Event on Thursday, January 18th.

Elonide Semmes, President of Right Hat

Speaker Bio:

Elonide Semmes is the President of Right Hat, a brand consultancy that "helps law firms create simple yet powerful brands." At the heart of Right Hat's approach is getting into the minds of buyers by grounding strategy in external research, not just internal opinion. Elonide is a member of the Legal Marketing Association's Hall of Fame and a Fellow in the College of Law Practice Management. Follow her @esemmes.


In this program, we will explore how the provision of legal services soon will bear little resemblance to the bill-by-the-hour profession of the last century. As the legal services evolve, so must your marketing. The intent of the program is to arm you with enough understanding of AI to be prepared to take your seat at the table as your firm makes strategic decisions regarding its deployment of Artificial Intelligence in the provision of legal services and your marketing of those services. 

Session Objectives:

Please review this information prior to attending:

  1. “Blog: 15 Examples of Artificial Intelligence in Marketing” (; and
  2. Watch this recording: Everyone must “register” to watch the recording.  

We will discuss the implications of artificial intelligence for legal marketing, including:

  • A review the AI services now being offered to and engaged by law firms and their clients
  • How and when AI is likely to transform the business of your law firm
  • How buyers of legal services leverage AI
  • How to become part of this strategic discussion within your firm
  • The most likely impacts of this transformation on legal marketing
  • How you and our team can stay on top of this change and prepare for it

CLM Credit:

CLM® Application Credit for Functional Specialists: 1.25 hours in the subject area of Legal Industry/ Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application.

CLM® Recertification Credit: 1.25 hours in the subject area of Legal Industry/ Business Management (LI)

Our monthly educational sessions would not be possible without the generous support of our Business Partners.

HRCI and SPHR Credit:

1 HRCI Business credit and 1 SPHR Re-Certification credit

Official Event Sponsors:

Mt. Elbert Sponsor: 


Mile High Sponsors: 



$20.00 Member Ticket

$35.00 Member Guest